Fernando Zagales

Visual artist, illustrator, art director and graphic designer (FAECC).

He currently works as executive creative director of the agency The Cyranos Argentina.

He won a lot of international awards in the advertising industry. In 2012 he was elected as best art director in Argentina by the Círculo de Creativos Argentinos. He has participated in several exhibitions: "BrainJaus Project", Festival of the Arts in 2007; “Cabezafuera”, Crimson Gallery in 2008; “Inventory”, FAC art space in 2009; ”Species”, intervention on skateboards, Normandina Mar del Plata in 2009; "Head", Art Space Volume 3 in 2011; "Invisible horizons", performance installation, Espacio H in 2013; "Yesterday we did not sleep", a book presentation, Centro Cultural Matienzo in 2013; “Anxiety”, presentation of a short film, Centro Cultural Matienzo in 2014.

The Illusion of Control (Traces - 09/2021)

Life cannot be controlled. Just the idea of not having our destiny under control generates us anguish, emptiness, anxiety. Nobody imagined a global pandemic in 2020. Nobody imagined that our plans and priorities would change. We do not control anything, neither what happened in our lives in the past nor what is going to happen in the future. We are part of a universe in which everything is in constant movement, in which there is no notion of control. This is a human idea and there is no other wise being on the planet to judge us. So that illusion continues and we hold on to it. The stories of our lives are a constant example of the need to maintain control. So that those lives have meaning at least in front of our eyes. So that those lives are finally controlled, even if it is only an illusion.